Students watch a lot of Netflix. Some of us maybe watch too much, seeing the “are you still watching?” prompt multiple times a day. The site is known for having beautiful and seamless content that is extremely user-friendly. So why would an already visual appealing brand need to up their game to communicate to their consumers?
On February 1st, Netflix revealed a new and simple indicator of their original content. Why? Fast Company explains that this new logo is in response to a huge issue: the company spent $8 billion on original content last year, but some users don’t even know it comes from Netflix’s in-house production agency. Most don’t even realize that their favorite shows such as Stranger Things, Narcos, and Orange Is the New Black are all Netflix originals.
We all know the iconic Netflix logo that plays before our shows start, but now it looks the slightest bit different. Bustle offers a deeper dive into the full meaning behind the change. The new seamless gif-like logo plays the regular “N” and then smoothly zooms in and fades into strips of color. See it for yourself here. Don’t worry, the regular “ba-dum” sound you’re used to is still there!
Many are praising Netflix for this new original content design for its smooth and seamless transition, and that it didn’t change or mess with anything viewers aren’t already used to. Netflix tweeted, “It shows the spectrum of stories, language, fans & creators that make Netflix beautiful.” Netflix was able to up their visual communications game in a simple way that lets viewers know what they’re watching was produced by them, and give credit to those who work on their original shows. This logo serves an important function for Netflix: to properly hype its own content and give users the experience of watching quality content.
This new marker will be rolling out on all original content from here on out, and older content will be getting the mark added over the next few months.